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Social Media Strategy

1. Goals & Objectives

Define what success looks like:

  • Brand Awareness (Reach, Impressions)
  • Engagement (Likes, Shares, Comments)
  • Lead Generation (DMs, Form fills)
  • Conversions (Sales, Signups)

👉 Example:
“Increase Instagram engagement by 40% in 90 days”

2. Target Audience

Define clearly:

  • Age: 18–35
  • Location: India / Global
  • Interests: Tech, Business, Design
  • Behavior: Mobile-first, short attention span

👉 Create 2–3 audience personas for better targeting.

3. Platform Strategy

Instagram

  • Reels (High reach)
  • Carousels (Education)
  • Stories (Daily engagement)

🔹 LinkedIn

  • Thought leadership posts
  • Case studies
  • Client wins

🔹 Facebook

  • Community building
  • Ads targeting
  • Local audience

🔹 YouTube

  • Shorts (growth hack)
  • Tutorials
  • Long-form authority content